Once Upon a Time Wiki


2,360pages on
this wiki
Add New Page
Comments3 Share
IconMoveProtect IconOUAT IconOUATW IconBook IconLWM IconStorybrooke IconS1 IconS2 IconS3 IconS4 IconS5 IconS6

Adoption Agent: I've never heard of Storybrooke.
Regina: Oh, it's a hidden gem. [...] It's like a fairy tale.
—An adoption agent and Regina src

Storybrooke, Maine is a Land Without Magic location featured on ABC's Once Upon a Time and Once Upon a Time in Wonderland. It first appears in the first episode of the first season of Once Upon a Time.


This article or section needs more history!
You can help out the Once Upon a Time Wiki by updating or adding to the history of this subject. If you need any help, please see our policies.

During First Curse

In the Enchanted Forest, the Evil Queen cast a Dark Curse, which sends all of the inhabitants to a newly created town in a Land Without Magic called Storybrooke. The curse, prophesied by Rumplestiltskin, can be broken in twenty-eight years by Snow White and Prince Charming's daughter Emma. To protect their infant daughter, a magic wardrobe is constructed that brings her to another land just before all of the Enchanted Forest is engulfed in the curse. In a secret deal with the Blue Fairy, Geppetto guarantees his own son, Pinocchio, is one of the two to be saved. Both children end up in the Land Without Magic and are placed in the same foster home, but Pinocchio later abandons Emma. ("Pilot")

In the days after the curse is enacted, the Evil Queen lives as the mayor of Storybrooke, Regina, and while at first pleased with the other residents' miseries, she grows bored with her new life. One flaw in creating Storybrooke is it becomes visible to outsiders, and when two strangers, Kurt and Owen, arrive in town, Regina attempts to usher their leaving. Eventually, she takes a liking to Owen and wishes for him to stay, although Kurt refuses. Through her manipulation, Sheriff Graham arrests Kurt, who flees Storybrooke with his son, however, they are caught at the town border. While Kurt surrenders himself, Owen escapes town, with Regina's permission. Later, she kills Kurt and buries him in the woods. ("Welcome to Storybrooke")

Eighteen years later, Regina adopts a baby boy, who she names Henry. When he shows signs of possible illness, she sleuths for information on his birth parents, eventually learning his birth mother is Emma Swan, the prophesied savior. After deciding to keep Henry as her son, Regina drinks a memory potion to forget his birth mother's identity. ("Save Henry")

Henry, at ten years old, gains a fairytale book from his teacher as a means to inspire hope in his life. Within its pages, he finds a photo of Snow White and Prince Charming's infant daughter and mysteriously realizes her name is Emma. Coming to believe Storybrooke is under the Evil Queen's curse, Henry brings Emma to Storybrooke, and she later stays in town out of concern for his happiness. With her arrival, the curse gradually weakens and time begins to move forward again. After a few days, Emma becomes a sheriff's deputy, and after the sheriff's death, she gains her predecessor's job. As sheriff, she is unknowingly reuniting people who would otherwise be separated due to the curse's effects. ("Going Home", "Pilot", "The Heart Is a Lonely Hunter")

The town becomes rocked by a scandal when Mary Margaret's affair with David is made public. Kathryn, David's wife, opts to allow them to be together as she decides to leave for Boston. Regina, unwilling to let the lovers be happy, sets up Mary Margaret for Kathryn's death, leading to her arrest when evidence is found. With help from August, Emma figures out Regina's plot, just before Kathryn is found alive after being secretly freed by Mr. Gold. To make Emma accept her role as curse savior, August attempts to make her believe in magic, but she refuses. Believing Regina is dangerous, Emma then tries leaving town with Henry, but the boy persuades her out of it. Regina, on the other hand, extracts a poisoned apple from the past Enchanted Forest, in a bid to get rid of Emma. However, Henry ends up eating it, falling into a coma, and later dying. In a final farewell, Emma kisses his forehead, accidentally emitting true love's kiss, which breaks his curse as well as the Dark Curse. As everyone regains memories of their past lives, Mr. Gold combines a bottle of true love, Mr. Gold combines it with well water to bring magic into Storybrooke. ("What Happened to Frederick", "Red-Handed", "The Stable Boy", "The Stranger", "An Apple Red as Blood")

After First Curse

August sends Neal a postcard from Storybrooke. The purple fog clears, and Mary Margaret and David reunite as Snow White and Prince Charming and finally meet their daughter Emma. Meanwhile, Mr. Gold, who is fierce because Regina kept Belle in psychiatric ward for 28 years, summon a Wraith to have Regina suck by it. To stop it from destroying Storybrooke, Regina, Emma, Mary Margaret and David reunite and try to send it to Enchanted Forest through Jefferson's Hat. The hat does not work until Emma touches Regina. The Wraith is sucked in while grabbing Emma and forcing her into the vortex. Mary Margaret jumps in after her. David and Regina are left behind. ("Broken")

In the fallowing days, David and Henry try to find a way to bring back Emma and Mary Margaret. While they deal with Hook, who wants to kill Mr. Gold for killing his love, and Cora who wants to get back to her daughter, thanks to Aurora, she and Henry can communicate in Netherworld because they were both under the sleeping curse once and this is a side affect. In Storybrooke, Mr. Gold doesn't want Cora to come back because he thinks she is a threat for everyone but Regina believes in Henry about Emma and Mary Margaret coming in here instead of Cora. So with the help of Regina, they come back to Storybrooke. But in the meantime, Hook and Cora found a way to get to Storybrooke, too. And his ship sails through the gloom with Cora aboard. ("Queen of Hearts", "We Are Both", "The Crocodile", "Tallahassee", "Into the Deep")

After Regina was suspected for killing Archie, which in the reality Cora disguised herself as Regina and killed someone else and make him look like Archie; Emma, Mary Margaret and David do not believe Regina so with that way Cora gets what she wants. İn the meantime Mr. Gold wants to find his son. With the help of Emma's unpaid favor, she, Henry and Mr. Gold head to New York City. However, they find out that Mr. Gold's son Baelfire is also Henry's father Neal. ("The Price of Gold", "The Cricket Game", "Tiny", "Manhattan")

While they are still in New York, Hook found them and stabs Mr. Gold with his poison laced hook. The only way to save Mr. Gold's life is to get back to Storybrooke as soon as possible. Emma receives news from Mary Margaret and David via phone about Regina and Cora's search for the dagger. After they come back to Storybrooke, the war begins and Cora gets closer to stab Mr. Gold with the dagger and become the new Dark One. As Mr. Gold manipulates Mary Margaret to kill Cora with the enchanted candle that could restore Mr. Gold's life by taking Cora's, she immediately regrets for what she did. However, Cora dies before Mary Margaret is able to do something. ("The Queen Is Dead", "The Miller's Daughter")

The outsider who entered Storybrooke a few days ago comes more suspicious. Meanwhile , Neal invites her fiance Tamara to Storybrooke so she can properly meet and speak with Emma and Henry. Greg had a run-in with Regina at the diner. She cannot seem to understand why he is so familiar to her, but shows up at his guest room with the realization he is Owen. Demanding to know where his father is, Regina plays it off that she let Kurt leave town and never saw him again. He doesn't believe her. Before August reverted back to child, he was trying to warn them about a woman which they'll find later that this woman is Tamara and Greg and Tamara work together for Home Office and they came to Storybrooke to get rid of the magic but then realized something more valuable : Henry. In the meantime Tamara shoots Neal and with the magic bean he goes back to the Enchanted Forest. As Greg and Tamara take Henry to Neverland; Emma, Mary Margaret, David, Regina, Mr. Gold and Hook set on a mission to rescue Henry. ("The Outsider", "Welcome to Storybrooke", "Selfless, Brave and True", "And Straight On 'Til Morning")

After they went, the residents of Storybrooke activate a cloaking spell, which Mr. Gold gave it to Belle just before he leaves, around the city limits; however, two mysterious strangers arriving from Minnesota in a convertible manage to cross the town border just in time. ("And Straight On 'Til Morning", "Dark Hollow"

Five days later, a mermaid known as Ariel emerges from the ocean. She has been sent on a mission by Mr. Gold, to retrieve a magical weapon from his pawnshop. Ariel seeks out Belle, and together, they find what Ariel is looking for: Pandora's Box. Before Ariel is able to leave with the item, the two strangers, who are revealed to be John and Michael Darling, overpower the women and steals Pandora's Box from them. Fortunately, Ariel and Belle are able to break free, just in time to stop the brothers from destroying Gold's weapon. After she hears their story, Belle convinces the brothers that the box is the only way to stop Peter Pan and free their sister, Wendy Darling, who has been Pan's prisoner for over a century. Ariel leaves for Neverland, taking Pandora's Box with her. ("Dark Hollow")

As Ariel returns to Storybrooke and reunite with her true love, Henry and rest of crew return From Neverland. Unbeknown to them, Peter Pan switched his body with Henry who is now trapped inside Pandora's Box along the way. When they realize that Henry is actually Peter Pan, they head to Regina's Heart Vault where Mr. Gold notices something is missing : The Dark Curse. Shortly afterward, Pan activates it with the heart of the thing he loves most. Regina learns that in order to undo Pan's curse, she must destroy the scroll. Mr. Gold manages to return Henry and Pan to their respective bodies, by using the wand of the Black Fairy. However, Pan has one last trick up his sleeve, and quickly overpowers Gold. In order to save his family, Gold kills his father by stabbing him with the Dark One's Dagger, sacrificing his own life in the process. As Pan's curse approaches, Regina realizes that destroying the scroll comes at a heavy price: Storybrooke will be erased from the map, and everyone will be transported back to the Enchanted Forest, prevented from ever returning — except Emma and Henry. At the town border, Emma and Henry say their goodbyes to their friends and family. Regina tells Emma that when the curse is undone, the memories Emma and Henry have from Storybrooke will be gone. She gives Emma a gift: New memories of a happy life, where Emma never gave up Henry for adoption, so they'll have always been together. Emma and her son drive across the town border just as the magic fog closes in on their family. Storybrooke vanishes from the world.[1] ("The New Neverland", "Going Home")

During Second Curse

After a year, Snow White recasts the Dark Curse, bringing everyone back to Storybrooke, but due to the Wicked Witch's machinations, they forget the past year in the Enchanted Forest. The only clue, as proof a year has gone by, is Mary Margaret's pregnancy. The Wicked Witch, brought along by the curse, blends into town as a midwife named Zelena. In her farm cellar, she keeps a revived Mr. Gold as her prisoner. Through some means, she also causes some of the townspeople to vanish and turns them into her pet monkeys. Regaining her lost memories with Hook's aid, Emma returns to town, where she teams up with Regina to sleuth out the curse caster, who manages to escape before they apprehend her. After David and Hook witness someone turning into a flying monkey, it is believed the Wicked Witch cast the new curse. ("New York City Serenade", "Witch Hunt")

Zelena, desiring to change her past with a time spell, requires several ingredients; Mary Margaret's child, David's courage, Regina's heart and Mr. Gold's brain. After Zelena collects David's courage, Mr. Gold escapes and reverts to Neal. Following recovery at the hospital, Neal helps Emma look for Mr. Gold, not knowing he and his father are in the same body. Upon realizing the truth, he begs Emma to separate him from Mr. Gold's body, although it'll kill him, so his father can reveal the Wicked Witch's true name. After being exposed, Zelena escapes and reappears at the diner during a funeral wake for Neal, where she reveals herself as Regina's half-sister and challenges her to a duel. There, she fails to steal Regina's heart, which has already been removed and placed under Robin Hood's care. Threatened by Emma's light magic, Zelena curses Hook's lips so he can take away her powers, and not if, the savior's family will die. Desperate to break the curse, Emma attempts to make Henry believe in magic by giving him the storybook. From touching it, he regains his lost memories, but it is Regina's true love for him, which breaks the curse. ("The Tower", "Quiet Minds", "It's Not Easy Being Green", "The Jolly Roger")

After Second Curse

After Regina broke the curse, the crew finally defeat her, remove her necklace and put her in jail. When Mr. Gold arrives the Sheriff's Station, he tells her that Neal died because of her, he promised him to have his revenge and Rumpelstilstkin never breaks a deal. He stabs her with the dagger. Her body transforms into a statue, which he shatters into pieces. Unbeknownst to him, Zelena's life force flees her body before it shatters, and activates the time spell. Afterwards, Emma and Hook suckes up by the time portal. While they try to find a way to get back to present time, they meet a woman who was almost executed by The Evil Queen. They agree with bringing her with them too. But a revised Zelena has already killed her and took her form. Later it's found that this woman is the wife of Robin Hood who is with Regina now but none of them knows that Marian is actually Zelena. She angrly pisses off Emma. In the meantime, they brought someone else from the past too. ("Kansas (Episode)", "Snow Drifts", "There's No Place Like Home", "Heart of Gold")

The Ice Queen, has arrived in Storybrooke. Leaving a trail of ice behind her, she emerges from the barn and slowly makes her way into the town. Then she cast a giant ice wall all around Storybrooke until she finds her sister, Anna. The next day Emma and others find her and realize that she doesn't remember how she got here and she just looks for her sister, then they agree to help her. But The Snow Queen a.k.a. Ingrid is their big threat now. In the meantime Regina and Henry are now working together to find the author to make him to change the fate where villains always lose. After a couple of days, when Emma and Hook are watching Emma's video tape, they notice that Ingrid was Emma's foster mother and Emma does not remember any of this. In the meantime, now Gold found the Sorcerer's Hat, he plans to use it for freeing himself from the dagger with the help of Hook whose heart was ripped out by Mr. Gold. But then they realize that Ingrid is up to something : The Spell of Shattered Sight. With it, everyone will begin to see the worst in their loved ones and turn on each other, destroying themselves. After the arrival of Anna and her fiancee Kristoff, they understand that the only way this spell breaks is Ingrid's death. But with Ingrid finally seeing what her sister thought about her after Ingrid accidently killed her other sister, she realizes what she has done and sacrificed herself in order to break the spell. But before that, she gave Emma and Elsa's memory. After that Elsa, Anna and Kristoff return their home, Arendelle. ("A Tale of Two Sisters", "White Out", "Rocky Road", "The Snow Queen", "Smash the Mirror", "Fall","Shattered Sight", "Heroes and Villains")

With "Marian"s sickness relapses because of Ingrid, Regina sees the only way she can live is Robin Hood, Roland and Marian leave the town. Robin kisses Regina and says goodbye to her one last time. ("Heroes and Villains")

While Mr. Gold is almost achieving to get free from his dagger, Belle finds him and with the power of the dagger, she commands Mr. Gold to leave the town. ("Heroes and Villains")

While Emma, Mary Margaret, Regina, Hook and Belle are trying to defeat the Chernabog who they accidently let out from the Sorcerer's Hat, Mr. Gold and Ursula reunite with Cruella De Vil. After they help the heroes about the Chernabog crisis, Emma and the others let them in to Storybrooke. But unbeknown to them, Ursula and Cruella let Mr. Gold in, too. Two days later, Mr. Gold, Ursula and Cruella team up and resurrect Maleficent from her ashes with the help of the bloods whose belong to Mary Margaret and David who wronged to Maleficent in the past by having her lose her child. After ursula reunites with her father and goes back to the Enchanted Forest, the crew understand that Mr. Gold is trying to fill Emma's heart with darkness. To stop it, they need the Author. After they free him from the book, he quickly runs away but then Mr. Gold convinces him to write a happy ending for him. With Cruella kidnapping Henry, Regina desists on the mission which rescuing Robin Hood from her sister Zelena just for now and focuses on saving Henry with Emma. After Emma kills Cruella, which means Mr. Gold gets closer to have what he wants, Emma goes with Regina to find Maleficent's daughter and also her former friend Lily. After they convince her to come back to Storybrooke, the trio head to Cassidy Apartment where Robin and "Marian" lives now. After Regina's long insestences, Zelena finally reveals herself and says that she's pregnant. The next day they all head back to Storybrooke. Emma finally forgives her parents for hiding the truth about Emma's darkness. In the meantime Lily reunites with her mother and decides to stay for a week. But at the same time, The Author, Isaac, starts to write a storybook where villans win the day. ("Darkness on the Edge of Town", "Unforgiven", "Poor Unfortunate Soul", "Best Laid Plans", "Sympathy for the De Vil")

With Mother Superior's help, the Apprentice, who was sucked by the Sorcerer's Hat because of Hook who was Mr. Gold's control back then, is freed from it. In a race to stop Isaac from changing their stories, Emma, Regina and the Apprentice run to the pawnshop to confront the Author. However, Isaac rewrites new lives for everyone in his book, "Heroes and Villains", before they can stop him. Henry finds himself completely alone in Storybrooke. Desperate, he searches for his family outside of town and eventually tracks down Isaac, and learns from him that everyone is another storybook. Henry uses the door illustration key on the "Heroes and Villains storybook", and both are sucked into the story. After Henry undoes what Isaac did and reverts everything to normal, he becomes the new author, but after realizing that the power to change reality is too much for anyone to have, Henry snaps the magic quill in half. With Mr. Gold's near demise, the Apprentice absorbs the darkness in his heart and traps it in the hat, but the dark power escapes. Before the Apprentice passes out, he tells them the Sorcerer's name is Merlin and they mus find him. To save everyone, Emma allows the darkness into her body, causing her to become the new Dark One. ("Operation Mongoose Part 1", "Operation Mongoose Part 2")


Formerly in Storybrooke
Unseen Inhabitants

The following is a list of Storybrooke inhabitants who have not appeared on screen.


Currently in Storybrooke

º This individual came to Storybrooke by means other than the Dark Curse

Formerly in Storybrooke

No number indicator This individual came to Storybrooke via the first Curse
2 This individual came to Storybrooke via the second Curse
3 This individual came to Storybrooke via the third Curse
º This individual came to Storybrooke by means other than the Dark Curse
†: This individual is deceased
^ This individual left Storybrooke willingly
x This individual left Storybrooke unwillingly
i This individual was brought to Storybrooke as an inanimated figure, such as statue, puppet or corpse
u It is currently unknown how this person came to Storybrooke

Notable BusinessesEdit

List of Notable Businesses

Businesses on Main Street

Other Businesses

1: The Storybrooke Pet Shelter is replaced on the set by Any Given Sundae from "White Out".
2: Any Given Sundae is replaced by the The Three Bears Day Spa from "Street Rats".
3: La Tandoor is replaced by Duperré & Hughes in "Broken". In "A Tale of Two Sisters", Chop Shop has also become part of the same building.
4: These business names never appear on-screen.
5: The "Hats" sign can only be be glimpsed on-screen in "The Thing You Love Most"[101] and "The Price of Gold";[102] however, only the H and the T, and parts of the middle letters, as well as additional signage saying "[obscured] away" and "sample styles", can be seen.
6: Hats is replaced by an unidentified dental clinic in "We Are Both" (it can also be seen in "The Thing You Love Most", even though the hat store was glimpsed earlier in the episode). The dental clinic bears the same sign as the real-life Harmony Dental Studio in Steveston Village.[103] However, only the word "Dental" can be clearly deciphered on-screen.
7: For the sixth season, a portable pawnshop set is put up in the lane next to It's POSH!,[104] the building that previously doubled as the pawnshop;[105] meaning that It's POSH! is now a separate business located next to the pawnshop.
8: Rowan Books is part of the Storybrooke Main Street set built at The Bridge Studios,[49] but does not exist in Steveston Village.[106] Therefore, it can only be seen from the inside of Granny's Diner, because the interior scenes at the diner are filmed on the same set. Read the Goofs section for more details.
9: Storybrooke Liquor becomes the Storybrooke Hotel in one of the final episodes of Season Six.

10: Worthington's Haberdashery is replaced by the Storybrooke Pet Shelter in "Red-Handed".

Ways to Access StorybrookeEdit

Storybrooke can be accessed by other worlds in the following ways:


On-screen NotesEdit

  • The town's name is a pun on "story book".
  • Storybrooke functions as a consolidated city-county, a US municipality with the combined authority of a county and city. This is evidenced in various ways:
    • Graham, and later Emma Swan, is Sheriff of Storybrooke County[107]: a county sheriff in the US is an elected official with the highest police authority in a county. Storybrooke's police cruisers also reflect this office. ("Desperate Souls")
      • Storybrooke's Sheriff also maintains the duties of a chief of police, a generally appointed official with the highest police authority in a city. This is also reflected on the cruisers, which bear the town's seal.
    • Mayor Regina Mills had the authority to appoint a candidate for election to the office of Sheriff. (Many Sheriff's elections are conducted with one candidate in the US, however they are generally not appointed). A city's chief of police is generally appointed by the city's mayor. ("Desperate Souls")
  • Despite Storybrooke being supposedly hidden from the rest of the world by various curses, it is not completely cut off, as the first season reveals that the Internet is available, as is both modern cell phone and smart phone/BlackBerry service (both despite the fact the town is supposed to be otherwise trapped in the 1980s). Regina is known to use a BlackBerry. ("What Happened to Frederick", "Dreamy", "Enter the Dragon")
    • According to show creators Edward Kitsis and Adam Horowitz, Storybrooke is meant to be timeless, which is why it has cell phones and computers, but also old phones and older cars. It is meant to look timeless, like a mix of everything.[108]
  • Storybrooke's town arms is an apple tree.[109] ("Fruit of the Poisonous Tree")
  • Storybrooke's zip code is 04815.[110] ("Dreamy", "The Queen Is Dead", "Only You")
  • The local morning show is called "Good Morning Storybrooke", and airs at 7:00 AM. ("Tiny")
  • Storybrooke's radio station is called WOLF 98, and is the "home of the original party animals". ("The Apprentice")
  • A rail line passes through or near the town, though it is not clear whether Storybrooke itself is visible to anyone aboard the train (though as the train sounds its whistle as it bears down on Cruella De Vil's vehicle, its inhabitants can be seen). ("Enter the Dragon")

Production NotesEdit

  • Location filming of Storybrooke scenes takes place in Steveston Village, a suburb of the city of Richmond, British Columbia, Canada. However, a portion of Storybrooke's main street has also been recreated within The Bridge Studios in Vancouver, primarily for use during night scenes, with the set for Granny's Diner located behind its facade.[147]
  • Changing Steveston into Storybrooke takes about ten hours.[148]
    • The Storybrooke Clock Tower does not exist within the real Steveston and is added to location filming using optical effects.[148]
  • Sara's Ice Cream is a real-life Steveston Village business that features Once Upon a Time inspired ice cream names and flavors such as Once Upon a Thyme, Cinderella’s Carriage, Entirely Emma, Mr. Gold and Grumpy's Road.[149][150]



Popular CultureEdit

  • As Emma is driving through Storybrooke, the man on the radio says, "That was Left of the Dial by The Replacements"; a reference to a song on the rock band's 1985 album Tim. ("The Apprentice")

Set DressingEdit


The seaside town of Storybrooke is filled with maritime props, in the form of model ships, ship paintings, ships in bottles, ship's rudders, sea shells, boats, books and businesses:


Storybrooke is filled with nods to where the inhabitants come from; the Enchanted Forest:



  • When Emma and Henry first arrive in Storybrooke, Steveston Village, which doubles as the town of Storybrooke on the show, has not been redressed for some of the shots. The following real-life Steveston business names appear on-screen: Pacific Net & Twine,[240] Romania Country Bread[240] Serenity,[241] Nikaido[241] and Splash.[241] In addition, the prop sign on the building that doubles as Mr. Gold's pawnshop for exterior scenes has not been put up.[242] However, in a different shot, the sign on Serenity is gone (but not replaced), and Nikaido has been transformed into Standard Clocks.[120] In "The Thing You Love Most", the local businesses have been redressed and transformed. Pacific Net & Twine has become Atlantic Twine & Net,[31] Romania Country Bread has become Storybrooke Country Bread,[46] Serenity has become Modern Fashions[46] and Splash has become Neighbors.[47] ("Pilot")
  • In the outdoor scenes filmed in Steveston Village, the buildings located across the street from Granny's Diner do not precisely match the buildings seen from inside the diner, filmed inside a studio. In exterior scenes, on the left side of Storybrooke Country Bread, there is a blue wooden building, with a gap of approximately ten meters between the two buildings.[106] In the interior scenes in "Snow Falls",[243] "The Shepherd",[244] "Desperate Souls",[245] "7:15 A.M.",[246] "Dreamy",[247] "We Are Both",[248] "Child of the Moon",[249] "Tiny",[250] "Welcome to Storybrooke",[251] "And Straight On 'Til Morning",[252] "Witch Hunt",[253] "It's Not Easy Being Green",[254] "The Jolly Roger",[255] "The Apprentice",[256] "Fall",[257] "The Snow Queen",[258] "Heroes and Villains",[259] "Best Laid Plans",[260] "Mother",[261] "The Dark Swan",[262] "Siege Perilous",[263] "Only You",[264] "A Bitter Draught",[265] "The Other Shoe"[266] and "Where Bluebirds Fly", there is a completely different building next to Storybrooke Country Bread. This building, which is part of a set on Stage 4 at The Bridge Studios[267] in Burnaby, is brown and made of bricks, and there is no gap between the two buildings. Also, in "The Shepherd",[244] "7:15 A.M."[268] and "Witch Hunt",[269] you can see a blue/grey wall behind Storybrooke Country Bread., which is part of the set at The Bridge Studios.[270] In exterior scenes, there is no such wall.[106]
    • The wrong building is a used book story called "Rowan Books".[49]
    • The wrong building also appears in the Underworld version of Storybrooke in "Labor of Love".[271]
  • When Graham offers Emma a new job, the sign on the building behind Emma says Storybrooke Coffee Co.[53] However, when Graham gets out on the police car, you can clearly see a circular sign on the side of the building, which says "Steveston Coffee Co".[272] ("The Price of Gold")
  • When Graham offers Emma the job as deputy sheriff, as he says, "Why don't you think about it", in the background, you can see the name "Steveston" on the sign of a business next to Kisamos Greek Taverna.[273] ("The Price of Gold")
  • In "The Price of Gold", as Emma and Henry cross the street after leaving the loft, in the background, you can see a real-life business called Steveston WineMakers.[32]
    • Curiously, the business next to it, which is known as Budget Appliances in real-life Steveston Village,[274] has, unlike its neighbor, been renamed for this episode (it is now called Bravura Appliances[32]).
    • However, Bravura Appliances becomes the real Budget Appliances in "Best Laid Plans".[33]
  • When the Wolf walks way from Graham, a window pane in the background says "Pacific Net & Twine",[275] the real name of the Steveston business which doubles as Atlantic Twine & Net[31] on the show.[276] ("The Heart Is a Lonely Hunter")
  • The old pet shelter sign can be seen in an establishing shot of Granny's Diner in the Season Four episode "Heroes and Villains",[135] even though Any Given Sundae moved into the pet shelter's premises in the season premiere,[133] and was clearly established as still being there in episodes before and after.[277]
    • In the Season Four episode "Lily", the businesses known as Worthington's Haberdashery and LaTandoor are seen next to Granny's Diner.[136] However, Worthington's Haberdashery had moved out of the building midways through Season One[278] and Any Given Sundae was clearly established as occupying these premises in episodes before and after;[279] while Duperre & Hughes moved into La Tandoor's old premises back in Season Two,[34] and was still there in episodes before and after "Lily".[279]
  • After Mr. Gold and his team leave the Blanchard Loft in "Best Laid Plans", a direction sign pointing to "Steveston General Store - second hand goods" can be seen on a building.[280] This is a real business in Steveston Village,[281] the town which doubles as Storybrooke on the show.
  • In the 1993 flashbacks from "Awake", the business known as Duperre & Hughes can be seen next to Granny's Diner.[144] However, as seen in "Broken", Duperre & Hughes did not move into these premises until after the Dark Curse was broken in 2012.[34] Before that, these premises were occupied by the restaurant known as LaTandoor.[44] This is most likely because LaTandoor, a real life business in Steveston Village which has since been closed down,[137] could not be used when Steveston Village was redressed as Storybrooke for the 1993 flashback, so they had to use a fictional business instead.

Other NotesEdit


Note: "Archive" denotes archive footage.


  1. Emma then returns to Storybrooke a year later. In "The Tower", which takes place in 2013, David states that it's been almost 30 years since Emma was born. This means that less than a year passes between "Pilot", where Emma, in October 2011 ("Selfless, Brave and True"), turns 28, and "Going Home"; even though Regina says that "these last years" in Storybrooke will be gone from Emma and Henry's memories (although this would be correct when it comes to Henry, who has been living in Storybrooke for his whole life).
  3. 3.0 3.1 3.2 3.3 3.4 3.5 File:119Card.png
  4. 4.0 4.1 4.2 4.3 4.4 4.5 4.6 File:114MyHero.png
  5. 5.0 5.1 5.2 5.3 5.4 5.5 File:114PhoneRecords2.png
  6. 6.0 6.1 6.2
  7. 7.0 7.1 File:607FallingAsleep.png
  8. 8.0 8.1 File:407Paper.png
  9. 9.0 9.1 9.2 9.3 9.4 9.5 9.6 9.7 9.8 File:320Ads.png
  10. 10.0 10.1 10.2 10.3 10.4 File:401WithBaelfire.png
  11. 11.0 11.1 File:508OurFuture.png
  12. 12.0 12.1 12.2 File:119Card2.png
  13. File:412WeWill2.png
  14. 14.0 14.1 14.2 14.3 File:108ANewSheriff.png
  15. 15.0 15.1 15.2 15.3 File:521WhatTheHell.png
  16. 16.0 16.1 16.2 16.3 File:320Advertisements.png
  17. File:401Newspaper.png
  18. File:412Missing3.png
  19. File:503NobleOne.png
  20. File:102EmmaOnFrontPage.png
  21. File:106Newspaper.png
  22. 22.0 22.1 File:118EveryTime.png
  23. 23.0 23.1 File:107DartMisses.png
  24. 24.0 24.1 File:401Newspaper2.png
  25. File:604ExamPaper.png
  26. 26.0 26.1 File:217DailyMirror.png
  27. File:609AtTheseGrades.png
  28. File:412ApprenticeHouse.png
  29. File:511AreYouAlright.png
  30. 30.0 30.1 30.2 File:502Riders.png
  31. 31.0 31.1 31.2 31.3 File:102DinerOpens.png
  32. 32.0 32.1 32.2 File:104BecauseIKnow.png
  33. 33.0 33.1 File:416AreTheyAfter.png
  34. 34.0 34.1 34.2 34.3 34.4 File:201Oh!.png
  35. File:122MMMarineGarage.png
  36. File:220IveMissedYou3.png
  37. File:215IntoTheShop.png
    Season Six set photo from The Bridge Studios:
  39. File:607WalkingTowardPawnshop.png
  40. File:402ElsaLookingAround.png
  41. File:202ChasingTheHat.png
  42. 42.0 42.1 File:104ThankingYou.png
  43. File:104BusLeaves.png
  44. 44.0 44.1 44.2 File:107LaTandoor.png
  45. 45.0 45.1 45.2 45.3 45.4 45.5 45.6 Twitter photograph of a prop sign, taken in September 2016: Tweet and picture. Note that the prop sign can be seen by the Storybrooke Cannery in "Lacey", but it is too far away to read (File:219Aha!.png).
  46. 46.0 46.1 46.2 46.3 46.4 File:102DarnCar.png
  47. 47.0 47.1 File:102HowAboutThat.png
  48. File:312Driving2.png
  49. 49.0 49.1 49.2
  50. File:109ComeOn.png
  51. File:523BroughtSomeFriends.png
    Note that the name, which appears on the windows above Neighbor's, is slightly blurred; however, it can also be seen more clearly in Underbrooke: File:514Shops.png
  52. File:217BeautifulDay.png
  53. 53.0 53.1 File:104ArrestingMeAgain.png
  54. File:201EmmaComeOn!.png
  55. File:104AssaultedMr.Gold.png
  56. File:220VeryHappy.png
  58. File:102Cobra.png
  59. 59.0 59.1 File:107NotRunningAway.png
  60. File:217KurtAlmostCollides.png
  61. File:404Hey!.png
  62. File:522JustLostRobin.png
  63. File:414StorybrookeMap2.png
  64. File:311Buildings.png
  65. File:204WhatsWrong2.png
  66. File:108PuttingUpPosters.png
  67. File:108Yeah.png
  68. The "Everything" Notions Store appears in "Dreamy" (File:114HangInThere.png), however, the angle makes the sign impossible to read. It can be identified in a behind-the-scenes promo picture: File:114BTS33.jpg
  69. 69.0 69.1
  70. 70.0 70.1 File:218WoodenManDown.png
  71. File:204WalkWalkWalk.png
  72. File:120YouRemember.png
  73. File:217WhatsGoingOn.png
  74. File:202Cobbling.PNG
  75. File:220IveMissedYou.png
  76. File:505LikedHisParties.png
  77. File:401HearMeRoar.png (Note that part of the M in "PM" is faded, making it look like "P1". In addition, the E in "Diesel" has fallen off, and all that remains is an imprint that is barely visible.)
  78. File:217FasterDad!.png
  79. File:401HearMeRoar.png
  80. 80.0 80.1
  81. Only the name "Storybrooke" can be clearly deciphered on-screen: File:217ChaseContinues3.png
  82. File:401Sign.png
  83. File:118EveryTime.png
  84. File:505NotYourGirlfriend.png
  85. File:108IsItALie5.png
  86. File:404ThereGoesTheBroom.png
  87. Steveston Fish Shoppe on Google Maps, August 2011
    The Storybrooke version: File:217ChaseContinues2.png
  88. File:312Town.png
  90. 90.0 90.1 File:521StandHere.png
    Note that parts of the sign are a bit blurred, but it can also be seen in a behind the scenes photo from "Lily":
  91. File:217ChaseContinues.png
  92. File:217Dynamite.png
  93. Behind the scene photograph from "The Savior":
  94. File:222EveryoneILove.png
  95. File:110CantFightThisFeeling.png
  96. File:401StompStomp2.png
  97. File:213ShrinkTime.png
  98. File:407Paper.png
  99. File:110CantFightThisFeeling.png
  100. File:106DoctorHuh.png
  101. File:102YesHowAbout.png
  102. File:104OhUh.png
  103. Harmony Dental Studio on Google Maps
  106. 106.0 106.1 106.2 File:102ArchieComesOver.png
  107. File:108Look.png
  108. Adam Horowitz and Edward Kitsis on Season One DVD and Blu-ray Commentary for "Pilot"
  109. File:111ReginaTurnsAround.png
  110. File:114PhoneRecords2.png
  111. File:307Map.png
  112. File:102WhatIAskedFor.png
  113. File:106Newspaper.png
  114. File:214IGiveYou.png
  115. File:320Advertisements.png
  116. File:414StorybrookeMap.png
  117. File:408HereAtSundown.png
  118. File:408Map.png
  119. File:422IsaacIsCaught.png
  120. 120.0 120.1 File:101StandardClocks.png
  121. 121.0 121.1 File:102Storybrooke.png
  122. 122.0 122.1 File:104BackToGrannys.png
  123. "File:109PainfulPart.png
  124. File:110LookIntoSomething.png
  125. File:112MisterGold.png
  126. 126.0 126.1 File:113HangingOn2.png
  127. File:217WalkWalkWalk.png
  128. 128.0 128.1 File:309WhoIsThis.png
  131. File:115FullMoon.png
  132. File:118ConfusingAndHorrible.png
  133. 133.0 133.1 File:401ElsaWalksThroughTown.png
  134. File:605TheThreeBearsDaySpa.png
  135. 135.0 135.1 File:411GrannysDiner.png
  136. 136.0 136.1 136.2 File:419ImGoingAfterGold.png
  137. 137.0 137.1
  138. File:101LongNight.PNG
  139. File:106DavidWalks.png
  140. File:109ActuallyItIs.png
  141. File:110Walking.png
  142. File:112MarineGarage.png
  143. File:401IcedOver.png
  144. 144.0 144.1 File:617FindingFlower.png
  145. File:518Underbrooke.png
  146. File:512IImagine.png
  147. Once Upon a Time: The Complete Fourth Season: "Behind the Magic Tour" featurette
  148. 148.0 148.1 Once Upon a Time: The Complete First Season "Welcome to Storybrooke" featurette
  151. File:101OkayKid.png
  152. File:421TinkerBell.png
  153. File:502TinkerBell.png
  154. File:217MadamMayor.png
  155. File:402StorybrookeLosesPower.png
  156. File:403SomePoint.png
  157. File:409Fall.png
  158. File:505StreetsOfStorybrooke2.png
  159. File:523ComingBack.png
  160. File:404EmmaSitsDown.png
  161. File:404RightTheresThat.png
  164. File:111Sign.png
  165. File:205ImNot.png
  166. File:102AnOldBook.png
  167. File:116HenryHearsSomething.png
  168. File:120InAMoment.png
  169. File:112MisterGold.png
  170. File:102Oblivious.png
  172. File:105ImJiminyCricket.png
  173. 173.0 173.1 File:120Gold.png
  174. File:202ReginaEntersShop.png
  175. File:120TaughtYouWell.png
  176. File:217ReginaBored.png
  177. File:401OpeningHatBox.png
  178. File:414GoldSeesMaleficent.png
  179. File:119GoldEntersOffice.png
  180. 180.0 180.1 File:102LookingAtFiles.png
  181. File:104IllSeeYouAgain.png
  182. File:319MakesItPossible.png
  183. File:108HesNotFine.png
  184. File:202Burning.png
  185. File:108AFascination.png
  186. File:107OtherLives.png
  187. File:102KnockKnock.png
  188. File:602OnMainStreet.png
  189. File:109LovelyToSeeYou.png
  190. 190.0 190.1 File:313TakeUsAll.png
  191. File:106LampOnCounter.png
  193. File:202Cupboard.png
  194. File:106OutOfTheDoor.png
  195. File:102WhatsTheDeal.png
  197. File:211ANauticalGuide.PNG
  198. File:408Wooow.png
  201. File:102SurprisedEmma.png
  202. File:313AnotherOne.png
  203. File:218Lovers.png
  204. File:115ActingLike.png
  205. File:219Corridor.png
  206. 206.0 206.1 206.2 File:102YourMove2.png
  207. File:201GettingReady.PNG
  208. File:102LetMeGuess.png
  209. File:210Choke.png
  210. File:102Devastating.png
  211. File:116InACourt.png
  212. File:109RememberThat.png
  213. File:108TheCommonGood.png
  214. File:106DavidSeesWindmill.png
  215. File:119AllKindsOfQuestions.png
  216. File:202ClosedItRemember.png
  217. File:106Really.png
  218. File:106SeeYou.png
  219. 219.0 219.1 219.2 File:110MaryMargaretLeaves.png
  220. File:119AugustMotorcycle.png
  221. File:115BeOkay.png
  222. File:112CheckOutThoseGuys.png
  223. File:112HeIsAlwaysWorking.png
  224. File:117Awake.png
  225. File:117Piano.png
  226. File:117EmmaShocked.png
  227. File:117WatchingMe.png
  228. File:117InThisHouse.png
  229. File:122Mirror.png
  230. File:318ThisCantBe.png
  231. File:404ChangesHerMind.png
  232. File:508Idea.png
  233. File:210ShipGone.png
  234. File:420Calming.png
  235. File:608MyOwnSon.png
  236. File:101Swan.png
  237. File:205You.png
  238. File:313AnotherOne.png
  239. File:319TheStorybook.png
  240. 240.0 240.1 File:101Arrival.png
  241. 241.0 241.1 241.2 File:101InTown.PNG
  242. File:101OffTheyGo.png
  243. File: 103OutreachProgram.png
  244. 244.0 244.1 File:106ReginaEnters.png
  245. File:108HereComesEmma.png
  246. File:110EmmaEnters.png
  247. File:114LeroyLeaves.png
  248. File:202EnteringDiner.png
  249. File:207AwakeYet.png
  250. File:213GroupEntersDiner.png
  251. File:217EnteringDiner.png
  252. File:222WeHaveTheBean.png
  253. File:313CastTheCurse.png
  254. File:316MyCondolences.png
  255. File:317DavidEntersDiner.png
  256. File:404EmmaEntersDiner.png
  257. File:409GoldAndBelleLeaveDiner.png
  258. File:407WillEntersDiner.png
  259. File:411HookEntersDiner.png
  260. File:416LeavingDiner.png
  261. File:420LilyLeaves.png
  262. File:501WellYourMajesty.png
  263. File:503HookEntersDiner.png
  264. File:522EnteringEmma.png
  265. File:602ThisWay.png
  266. File:603HenryEntersDiner.png
  268. File:110MaryMargaretEnters.png
  269. File:313ZelenaLeavesDiner.png
  271. File:513WhereHeIs.png
  272. File:104GetYourAttention.png
  273. File:104ThankingYou.png
  274. Budget Appliances on Google Maps, August 2011
  275. File:107WolfyWalksAway.png
  277. In "Shattered Sight": File:410NotWorking.png
    In Darkness on the Edge of Town: File:412AnyGivenSundae.png
  278. Worthington's Haberdashery, as seen in "The Thing You Love Most": File:102Storybrooke.png
    The Storybrooke Pet Shelter, as seen in "Red-Handed" and "The Stable Boy": File:115FullMoon.png, File:118ConfusingAndHorrible.png
  279. 279.0 279.1 Any Given Sundae and Duperre & Hughes in "Enter the Dragon": File:414ReginaWalking.png
    Any Given Sundae and Duperre & Hughes in "Operation Mongoose Part 1": File:421WalkingToPawnshop.png
  280. File:416FollowHer.png
  281. Photographs of Steveston General Store on Google Maps, January 2016
  282. File:516LookAtThis.png
  283. File:518SnowPage.png
  284. File:513SoThisPlace.png
  285. File:519Photograph.png
  286. File:517HisUnfinishedBusiness.png

Start a Discussion Discussions about Storybrooke

  • Emma's Birthday

    45 messages
    • AlbOuat wrote:Eskaver wrote:Google isn't reliable and based off a fan interpretation of the show. Snow's certainly not established...
    • I'm willing to accept 0815, or August 15, for Henry's birthday, since it was stated in the episode that the code was 0815, and t...
  • Magic in Storybrook different?

    8 messages
    • No prob! Feel free to ask all the questions or theories you desire. The show does warrant them!
    • I think that Regina, back when she was the Evil Queen, might have unknowingly sacrificed her magic to set up all of those elaborate punisheme...

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.