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Once Upon a Time in Wonderland is ABC's Once Upon a Time spin-off series. It was announced as picked up on May 10, 2013.[1] The first episode premiered on October 10, 2013. The series finale aired on April 3, 2014.


In Victorian England, the young and beautiful Alice tells a tale of a strange new land that exists on the other side of a rabbit hole. An invisible cat, a hookah smoking caterpillar and playing cards that talk are just some of the fantastic things she’s seen during this impossible adventure. Surely this troubled girl must be insane and her doctors aim to cure her with a treatment that will make her forget everything. Alice seems ready to put it all behind her, especially the painful memory of the genie she fell in love with and lost forever — the handsome and mysterious Cyrus. But deep down Alice knows this world is real and just in the nick of time, the sardonic Knave of Hearts and the irrepressible White Rabbit arrive to save her from a doomed fate. Together, the trio will take a tumble down the rabbit hole to this Wonderland where nothing is impossible.[2]


After the Red Queen seemingly kills her true love, the genie Cyrus, Alice returns to Victorian England and is subsequently committed to an asylum. She is rescued by the Knave of Hearts and the White Rabbit, who informs her that Cyrus is still alive. Journeying once again to Wonderland, Alice embarks on a quest to find her lost love, who is being held captive by the sorcerer Jafar and the Red Queen in their endeavor to change the laws of magic.




Only the final ratings are added in these tables. The early ratings are not used.
  • The series high is "Down the Rabbit Hole", which was watched by 5.82 million viewers and earned a 1.7 demo rating.
  • The series low is "Dirty Little Secrets", which was watched by 3.22 million viewers and earned a 0.8 demo rating.



  • During the production of Once Upon a Time in Wonderland it was initially reported that the show would recast (something that later happened with Tom Ellis' Robin Hood and Naveen Andrews' Jafar) Sebastian Stan's Mad Hatter due to his commitment to the Marvel Cinematic Universe,[16] but Edward Kitsis later revealed the next month that due to fan backlash, the character would be recast and the series would proceed without the character.[17]
  • Paul Reubens was originally cast as the voice of the White Rabbit.[18]
  • During development, the project was titled Once: Wonderland.[18]
  • On June 28, 2013, it was announced that ABC ordered additional episodes to the original order of 13.[19] Eventually, these episodes were cancelled.
  • TV ad rates for 30 second spots cost $97,136 for the series.[20]

External links


  18. 18.0 18.1

Start a Discussion Discussions about Once Upon a Time in Wonderland

  • Best ideas for future spinoffs.

    31 messages
    • Well there's in case of a young Emma flashback cross OUAT & Dead of Summer.
    • I think Extreme Ghostbusters set in a New York City having a new young team taking up mantle of Ghostbusters and led by mentor Egon chould work...
  • To Catch a Thief question

    5 messages
    • Thanks for the explanation. It makes more sense, but watching the episode, I was so lost lol. I wonder if they'll reveal this in the n...
    • Or maybe they used the magic dust that Anastasia used to break the petrification spell on Will.