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General Information
Origin: Holy Grail (partially)
Current Location: Everywhere
Status: Existing
Physical Description
Type: Various
(See "Types of Magic")
Color: Various
Usage Information
Used by:
Used on:
  • Various
Used for: Various
Show Information
First appearance: "Pilot"
Latest appearance: "An Untold Story"
There's magic everywhere, if you're willing to see it.
—The Dragon src

Magic is a metaphysical and supernatural force featured on ABC's Once Upon a Time and Once Upon a Time in Wonderland. It first appears in the first episode of the first season of Once Upon a Time.

Use of Magic

Use of Magic is the ability to harness magic to cast spells; however, the use of dark magic has corrupting effects on the user. Powerful magical practitioners like Cora, Regina and Rumplestiltskin become corrupted by their powers and in turn, their magic turned tainted as well. Not all magical practitioners are corrupted, however, such as fairies, but they are exceptions because they cannot use magic in negative ways, instead of choosing to not do so. ("Once Upon a Time: The Price of Magic")

Magic can be used to override the usual laws of nature, physics, and reality, but it always comes with a price. It is inherently neutral and cannot itself be split into Good or Evil, but can be used for either purpose. Since magic use is powered by emotion, the strength of the spell depends on the feelings of the caster focused into the output of magic. Negative emotions are generally used to power spells while positive emotions are used to maintain control of spells.("The Miller's Daughter")

However magic can be split into Light and Dark, forms of magic that are powered by positive or negative emotions, thus a manifestation of the wielder's will. However positive emotions do not equal goodness as a mage's attempt to protect one's loved one can result in a person's death. ("Kansas")

Laws of Magic

The Laws of Magic define the limits of magical abilities. There are three restrictions even the most powerful magic is said to be unable to break: bring back the dead, force someone to fall in love and change the past. However, these laws can and have been broken and changed by powerful spells. One of them is the Spell of the Three Genies, the combined power of three genies who have themselves overridden fate, even makes the caster immune to the price of magic. Another case of law-breaking magic is the Time Travel Spell that was, in one case, enacted by gathering symbols of wisdom, courage, love and innocence. ("And They Lived...", "Kansas (Episode)")

Dr. Frankenstein attempted to use science to override the laws of magic and bring back his brother with a heart that had been strengthened against lightning surges by magic. Unfortunately, the end result was a violent, amnesiac shell of the former person Gerhardt had been. In one instance of a proper resurrection, Maleficent is revived after combining the blood of those who greatly wronged her with her ashes. In this case however, Maleficent was undead, allowing for a restoration to human form that did not break the laws. However, Maleficent later explains that she would turn back to ashes if she left Storybrooke, since there was no magic beyond the town border. ("In the Name of the Brother", "Unforgiven", "Mother")

Another exception to the laws is that the Dark One is able to be resurrected from the vault if they kill themselves with the dagger. However, the price of this magic is another's life. Also, the blood of a person that has died and come back to life can be used in conjunction with a portal to the underworld to summon one or more dead people from the underworld. However, their stay would only be temporary, unless a living soul takes their place thanks to the Mark of Charon, or if they are somehow able to take the heart of a living soul. The Author can also bring people back to life from the Underworld, due to magic being unpredictable in that realm. ("Quiet Minds", "Broken Heart", "Swan Song", "The Brothers Jones", "Firebird")

Price of Magic

The Price of Magic is the inevitable expense for using or casting magic. Often stated as a warning that "magic always comes with a price", but sometimes, the price is not foreseeable. Rumplestiltskin's curse has the heaviest penalty for gaining his Dark One powers. While the magic allows him to accumulate masses of power, it not only binds his loyalty to a dagger, but also corrupts and injures him both physically and emotionally. ("Desperate Souls", "Skin Deep", "The Apprentice", "Heart of Gold")

Other prices include the Evil Queen's sacrifice of her father's life to unleash the Dark Curse upon the Enchanted Forest. In doing so, she creates a void in her soul that can never be filled. At another time, Regina's attempt to outsmart and get rid of Emma by putting her under a Sleeping Curse backfires, as Mr. Gold predicted, when Henry is afflicted with the curse instead. Even Mr. Gold himself, who knows all too well there's always a price to pay, brought magic to Storybrooke, which returned his powers, but the cost forces a barrier around town to form, preventing him from leaving to find his son with his Enchanted Forest memories intact. ("The Thing You Love Most", "A Land Without Magic", "We Are Both")

Whenever someone doesn't pay the price of healing someone on the brink of death with magic, the formerly afflicted person may be hunted down by Furies, who are sent to take them to the Underworld. For example: when Emma, as the Dark One, saved Robin Hood's life as a favor to Regina, the price of saving Robin's life is for someone to die and it was Regina who was supposed to pay the price. ("The Price")

Physical Description

Magic itself often manifests as a puff of smoke or sparkling dust, which can vary in colors, depending on the practitioner. Purple seems to be the most common color for the smoke manifestation of magic in general. The color varies according to the wielder and/or the form of magic: for instance, most of the time a person sticks to one color no matter their location (although there are certain instances where, due to unknown reason, their magic color is different). Furthermore, the Dark Curse manifests as a very large black cloudy storm in shades of purple and green.

Magic Colors by User

User Smoke Color Color of Other Manifestation
Amara Wine[1]
Dark Gray[2]
Anastasia Crimson[3]
The Apprentice Ash Gray[4]
Blue Fairy Light Blue[5]
Cruella De Vil Lime Green[6]
Cora Indigo[7]
Cyrus Tangerine[8] (as a Genie)
The Dragon Blood Red[9]
Elsa Ice Blue[10]
Emma Swan Gray[11] Pure White[12]
Lemon[13] (as a Dark One)
Fairy Godmother Gold[14]
Glinda Cloud[15]
Genie of Agrabah Bluish Black[16]
Hades Blue[17]
Hook Red[18] (as a Dark One)
Ingrid Ice Blue[19]
Jafar Dark Grey[20] Amber[21]
Brown[22] (as a Genie)
Lily Page Dark Purple[23]
Maleficent Charcoal[24] Violet[25]
Merlin Purple[27]
Nova Pink[28]
Peter Pan Maroon[29] Orange[30]
Evil Queen/Regina Mills Dark Gray[31] Indigo[32]
Indigo[33] Pure White[34]
Rumplestiltskin/Mr. Gold Dark Pink[36] (as a Dark One) Blood Orange[37]
Maroon[38] (as a Dark One)
Black[39] (as a Dark One)
Purple[40] (as a Dark One) Pure White[41] (alternate universe)
Light Gray[42] (as a Dark One)
Dark Blue[43] (as a Dark One)
Silvermist Powder Blue[44]
Tinker Bell Green[45]
Ursula (Deity) Cyan[46]
Will Scarlet Dark Orange[47] (as a Genie)
Witch Turquoise[48]
Zelena Emerald Green[49]

Types of Magic

Magical Abilities

Known Practitioners


On-Screen Notes

  • When Jafar's summons a dragon, he casts a spell, Ego vocare te dolor. Ego vocare te damnum. Ego vocare te faciam scelus, which is Latin for "I call you pain. I call you loss. I call do (will do) crime.[50] ("Bad Blood")
  • When Cyrus uses a Locator Spell, to activate the enchantment, he uses the spell locus mirabilis, Latin for "wonderful place".[51] ("Nothing to Fear")
  • To light up the Jabberwocky's prison, Jafar casts a spell, fiat lux, which is Latin for "let there be light".[52] ("Nothing to Fear")
  • When Jafar uses Lizard's eyes to view the last person her eyes saw after death, he casts a spell: De visu intueri. Visione revelare, which is Latin for "Look out of sight. Reveal vision."[53] ("Dirty Little Secrets")
  • The incantations Jafar uses to take control over the Genie Lamps are:
    • Incipio.Tres genies in utres. Ego te coniungere. Da mihi virtutem! Which is Latin for "Begin. Three genies in bottles. Give me power!"[54] [Note that there is no word for "genie" in Latin, so this word is plain English.]
    • When that doesn't work, he tries Magicae res tres. Vult totam! Which means "Three magic things. He wants all!"[55] Unfortunately, that doesn't work either. ("Heart of the Matter")

Production Notes

  • According to visual effects supervisor Andrew Orloff, magic on Once Upon a Time is an elemental force that can be harnessed. This is the reason why magic involves smoke, fire, dirt, wind and water. For example, when Cora pulls Regina off the horse in "We Are Both", she doesn't telekinetically lift Regina off the horse, but instead makes the trees reach out with their branches. Another example is when the Evil Queen throws a fireball in "The Thing You Love Most", she actually pulls the fire out of the fireplace and shapes it in her hand.[56]


Note: "Archive" denotes archive footage.


  1. File:W112AmaraMagic.png
  2. File:W104GerardsDeath.png
  3. File:W110PoofSword.png
  4. File:501ButThis.png
  5. File:105WishGranting.png
  6. File:412Persuasion.png
  7. File:215OrNot.png
  8. File:W102MasterMine.png
  9. File:218DragonRise.png
  10. File:402ElsaWithMagic.png
  11. File:506Teleportation.png
  12. File:401EmmaUsesMagic.png
  13. File:502EmmaHealsRobin.png
  14. File:104FairyGrowsBig.png
  15. File:320GlindaPoof2.png
  16. File:111BlackSmoke.png
  17. File:513FlameTeleportation.png
  18. File:510Change.png
  19. File:405CreatingIceAnna.png
  20. File:W102UpInSmoke.png
  21. File:W102PeopleFreeze.png
  22. File:W113JafarDisappears.png
  23. File:420PurpleSmoke.png
  24. File:411TeleportsAway.png
  25. File:412GiveYouDarkness.png
  26. File:416DragonToHuman.png
  27. File:507MerlinDisappears.png
  28. File:114FTL.png
  29. File:520PanTeleports.png
  30. File:308LetMeHelpYou.png
  31. File:102SwordMisses.png
  32. File:318GhostMagic.png
  33. File:220Magic.png
  34. File:320ReginaLightMagic.png
  35. File:405WorkingTogether.png
  36. File:112Transformation.png
  37. File:411Frozen.png
  38. File:321Poof.png
  39. File:211Transformation.png
  40. File:219ItWillBe.png
  41. File:421LightMagic.png
  42. File:219TongueRemoval.png
  43. File:220Disguise.png
  44. File:W102AliceandSilvermist.png
  45. File:303ACommonFairy.png
  46. File:306TailTransformation.png
  47. File:W109Poof.png
  48. File:509CauldronSmoke.png
  49. File:316Transformation.png
  56. Once Upon a Time - Behind the Magic - Page 128. London: Titan Books, October 2013
  57. File:310DarkCurseStorybook.png
  58. File:321AttackOnTheTrollBridge.png
  59. File:407EvilQueenStorybook.png
  60. File:521Page1.png

Start a Discussion Discussions about Magic

  • Who Do You Think Is the Most Powerful?

    274 messages
    • DracoWombat wrote:Pan's power depends on Neverland's magic. And trying to make sense of this show's power levels is a horrid thing to do. Once...
    • With the recent events, I think it goes like this: 1. Zeus 2. Hades 3. Rumple (with all the powers of the previous Dark Ones) 4. Merlin 5. ...
  • Can Henry have powers?

    72 messages
    • Ouathenry wrote:Henry uses magic in 3x05 to turn a stick into a sword. He also uses it in "Only you" to summon the olympian crystal.
    • He is the Author and the Truest believer. As long as he has his Quil he has magic.

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