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"Hat Trick"

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This article focuses on the Season One episode, "Hat Trick". For the Mad Hatter's magical hat, see the hat.
"Hat Trick"
Season One
Season 01, Episode 17
Episode Information
Character backstory:
Premiere date: March 25, 2012[1]
Viewers: 8.82 million[2]
Written by: Vladimir Cvetko &
David H. Goodman
Directed by: Ralph Hemecker
Episode Chronology
Previous Episode: "Heart of Darkness"
Next Episode: "The Stable Boy"
Related Pages

It's important that we stick together. Same amount of people that go through have to come back. No more, no less. It's the hat's rule, not mine.
Jefferson to the Evil Queen

"Hat Trick" is the seventeenth episode of Season One of ABC's Once Upon a Time. It was written by Vladimir Cvetko & David H. Goodman and directed by Ralph Hemecker. It is the seventeenth episode of the series overall, and premiered on March 25, 2012.


While searching for a missing Mary Margaret, Emma is kidnapped by a man whose affinity for hats has him teetering on the edge of madness. Meanwhile, viewers will be transported outside of the fairytale land that was for the first time when the Evil Queen persuades a skillful man of magic to come work for her one last time and travel to Wonderland in order to help steal something from the Queen of Hearts.[1]


This section is a detailed recap of this episode. There are major spoilers. Click to expand.

In Storybrooke, Mary Margaret's cell is empty, and she is running through the woods. Henry Mills is in the department's lobby reading his book, when Emma comes down with Mr. Gold. Only when Henry congratulates her on helping Mary Margaret to escape, does Emma discover that she is gone. Emma goes to find her, as she will never prove her innocence, if anyone finds out that she escaped. Mr. Gold says that Emma is putting her job in jeopardy, but Emma says that her friend is more important. While driving down the road, Emma swerves to avoid hitting a man. She claims that she is looking for a lost dog, and he offers to help. He introduces himself as Jefferson, and she gives him a ride home, as she sees that he is limping. Emma and Jefferson arrive at his large house, and he says he has no family. Emma goes in with him, and he gives her a map of the area and some tea. The tea is drugged, and she gets dizzy, so he must catch her and put her on the couch. Before she blacks out, she notices he is not limping anymore.

In the Enchanted Forest, a man is in the woods playing hide and seek with his daughter Grace, while collecting mushrooms. They discover the Evil Queen's carriage at their house, and Grace is afraid. Jefferson tells her to hide in the woods, while he goes in to talk to her. She wants his help getting something back. Regina says that poverty does not suit him and addresses him as Jefferson. She asks for one last favor and promises to change his life. He could give Grace freedom from want, but he refuses her offer. His job he says cost Grace her mother, and he will not have her lose a father as well. The Queen seems to accept his refusal.

At the market, Grace runs up to a stall and picks up a plush white rabbit, stating it would be perfect for her tea parties. The old woman running the shop wants more for it than Jefferson's can offer, but Grace assures him she does not need the rabbit. After they go, the Magic Mirror appears and calls the woman cruel; she is revealed to be the Evil Queen. At home, Jefferson makes a white rabbit doll for his daughter. When he tells her that she will be staying with the neighbors, she knows it has to do with the Queen. He says that he wants her to have everything, but she says that all she needs is him. She does not want him to do it and makes him promise to return. He sends her outside and retrieves a strangely shaped box from out of a covered chest.

In Storybrooke, Emma wakes up bound and gagged, but manages to cut herself free by breaking her teacup and using the shards. She finds no exit and realizes Jefferson has been watching her. She finds him in a room sharpening his scissors. She sneaks to hide in the nearest room, where she is shocked to find Mary Margaret who has also been bound and gagged.

Emma starts to free Mary Margaret who explains why she is there, how Jefferson jumped her in the woods. She explains about finding the key to the jail cell as being how she got out. Jefferson finds them and holds them at gunpoint with Emma's gun. He makes Emma tie Mary Margaret back up and gag her, and says that he needs her to do something. Jefferson brings Emma into a room and confronts her with the knowledge that he knows about the curse. He has been trapped here for 28 years doing the same things every day, but remembering the Enchanted Forest and that this is not his life. He tells her that he knows she is special and that she has magic. He tells her he wants her to get "it" to work, and she notices a hat placed on the table.

In the Enchanted Forest, Jefferson goes to visit Regina at her palace. When she promises that his daughter will have a good life if he does this, he pulls a hat out of the box and spins it on the ground. Once spun, a portal opens and the two jump in together. Inside the hat, an enormous portal opens and they are able to see another land that they enter together. Jefferson and the Queen are in a room of doors. They enter through a mirror, after Jefferson warns her that two people must exit as two entered. It brings them to a path, and they run into a giant blue caterpillar sitting on a mushroom smoking a hookah and blowing smoke rings at them. Jefferson admits that he hates Wonderland as they proceed.

In Storybrooke, Jefferson wants Emma to make a hat, since none of the ones he has made have worked. Emma accuses him of thinking that he is Mad Hatter. She says that he is insane for believing that magic is real and that she can use it. He questions her belief on what is a real world, and he tells her that she and Mary Margaret are not leaving, until she gets a hat to work, so that he can use it to go home.

In Wonderland, Jefferson and Regina stand before a maze that belongs to the Queen of Hearts. He says that it is too dangerous, the hedges eat people and the Queen of Hearts will have them killed, but the Evil Queen threatens not to return with him, since they both need to be together when they leave. The Queen burns a hole through the maze to the building at its center, and they enter a room filled with boxes. She grabs one, and they run out and are chased by the guards; however, they manage to escape. She breaks off a piece of mushroom, previously occupied by the caterpillar, and places it in the box, where her father emerges. The Queen reveals that her father had been kidnapped by the Queen of Hearts for leverage against her, that she knew only two could return, and it was her plan all along to leave Jefferson in Wonderland. Jefferson begs for his daughter's sake, but she says that if he cared about Grace, he would not have left her. The Evil Queen and her father go through the portal, while Jefferson finds himself unable to move, and he is caught by the guards and brought before the Queen of Hearts. When he will not answer how he came to Wonderland, she orders him beheaded. Afterwards, he is still alive. He tells the Queen about the hat and, despite the fact that he says it is impossible as a hat is useless without magic, he is ordered to make a new one and "get it to work."

In Storybrooke, Emma says that she cannot make Jefferson's hat. Frustrated, he tells her to look through a telescope, where she watches a girl named Paige eating dinner with another couple. He says that she is his daughter Grace, and he remembers their life together, but she does not. He has to watch her with her "new parents", but he will not curse her as he is cursed by telling her who he is. Emma says that she realizes that he just wants to take his daughter back home, and she sympathizes with him. She pretends to believe what Jefferson is saying and admits that he is right about her needing to believe more. Emma waits until he turns away and then grabs the telescope and hits Jefferson with it. She goes to free Mary Margaret, but Jefferson catches her. A struggle ensues, during which Emma notices a scar going around Jefferson's neck. Mary Margaret saves Emma by whacking Jefferson with a croquet mallet and kicking him out of a window.

Mary Margaret and Emma look for Jefferson, but find nothing except his hat, the one Emma made. Mary Margaret says that she has no idea how she kicked him with such force. Emma confesses that Mary Margaret is the only one who has been there for her, and that is why she is so adamant to help her. Emma gets her keys and she and Mary Margaret get in the car. Emma says that she should go back and face a trial, or she will have to always run. However Emma says that it is her choice, and they will do it together. The next morning, Regina arrives at the sheriff's office and seems to be surprised that Mary Margaret is back in her cell. Regina and Mr. Gold discuss his part in setting up Mary Margaret; Regina planting the key was his idea. He assures her that, despite Emma's resourcefulness, everything will still go according to plan. Emma visits Henry before school, when Paige walks by. When she sees her and examines the storybook Henry happily loans her, Emma discovers that Jefferson was telling the truth, for inside is a picture of Jefferson and Grace.

In Wonderland, Jefferson is alone in a room completely filled with hats and fabric, struggling to make a new, working hat, and screaming insanely to "get it to work."



Guest Starring




Production Notes

  • The opening title card features Wonderland's mushrooms.
  • Though August is featured in promo photos for "Hat Trick", his scene was cut from the episode.
  • Despite his name being featured in the promos, Roger Daltrey, lead singer of the rock band The Who, gives an uncredited performance as the Caterpillar with only three words of dialogue.
    • His line, "Who are you?", is a reference to one of The Who's most famous songs.
  • Originally, Adam Horowitz and Edward Kitsis were going to hire another actress to be the old hag in the marketplace, but Lana Parrilla persuaded them to let her have it because she enjoys playing roles that require her to be older on-screen than she is in real life.[4]
  • According to show creators Adam Horowitz and Edward Kitsis, Barbara Hershey voiced the Queen of Hearts in this episode, although Jennifer Koenig portrayed the role on-screen at the time.[3][5]
  • Jefferson's hat was made by headwear maker Kelly Dunlap, who is also known as The Saucy Milliner. Aside from creating Jefferson's hat, she also served as a technical consultant for this episode. She provided her own self-made hats and hat-making materials for Jefferson's scene in which he is attempting to make another magic hat while surrounded by a mound of hats. This was later enhanced by CGI to give the appearance of hundreds of hats in the massive room.[6]

Event Chronology

Episode Connections



Fairytales and Folklore

  • This episode is a rendition of the Alice in Wonderland story, focusing on the Mad Hatter.
  • This episode features the Evil Queen from the Snow White fairytale.
  • The Alice in Wonderland story takes place in Wonderland, which is the same location setting used in this episode.
  • As the queen leaves Jefferson's cabin, a notecard next to a bottle and cake[10] allude directly to the novel.
  • Jefferson buys his daughter Grace a stuffed white rabbit for her tea party. In Alice's Adventures in Wonderland, Alice follows a white rabbit down the rabbit hole to the tea party of the Mad Hatter. Similarly, she has a stuffed animal that resembles the Mock Turtle, another character from the story, whom she passionately calls "Mr. Tortoise."
  • While leaving Wonderland, the Evil Queen picks a piece of mushroom and Jefferson asks her, "Do you know what the food does here?" referencing Alice's Adventures in Wonderland, and the various food that changed Alice's size.
  • When Jefferson and the Evil Queen enter Wonderland, they pass through a looking glass. Alice enters Wonderland through a looking glass in Through the Looking Glass, and What Alice Found There.
  • The Queen of Hearts says her book version self's catchphrase, "Off with his head!"
  • While fighting with Jefferson, Mary Margaret grabs a croquet mallet, which is a direct reference to Alice's Adventures in Wonderland when Alice played croquet with the Queen of Hearts.

Popular Culture


  • As the Evil Queen and the Mad Hatter are running to escape the guards, the hedges of the maze as well as the ground are smoking and charred where they were burnt by fire magic. As the Evil Queen turns around to entrap the Wonderland guards, the floor shows no sign of having been burnt.
  • During Emma's struggle with Jefferson for the gun, the weapon is pointing in a different direction every time, although no one touched it.

Props Notes

  • An excerpt from the fairy tale of Snow-White and Rose-Red can be seen in Henry's storybook, next to a picture of young Snow White,[12] and the illustration of Jefferson and his daughter.[13]
  • The Storybrooke Wishing Well prop[14] doubles as the well seen outside the Jefferson's house in the Enchanted Forest.[15]
    • A brown/beige ceramic bottle is sitting on Jefferson's table.[10] The same bottle can be seen in Dwarves' Cottage during their group hug in "Dreamy".[16]
  • The white rabbit plush toy that Jefferson ends up buying for his daughter Grace[17] is the same plush toy sitting at a small dinner table when Alice return to Victorian England in the Once Upon a Time in Wonderland episode "Down the Rabbit Hole".[18]
  • Grace's tea set[19] is a Deluxe Ceramic Tea Set with Basket.[20]
  • The tool set next to Jefferson's fireplace is topped with a rabbit;[21] a reference to the White Rabbit from "Alice's Adventures in Wonderland".
  • The painting on fireplace mantel[22] is called Vitamins, and can be found at the Winsor Gallery in Vancouver. It is an oil on canvas painting by Chad Durnford.[23]
  • Jefferson has a vintage Noguchi Akari Floor Lamp[24] in his livingroom.[22]
  • On the mantelpiece,[22] there is a Green Egg on Legs-Walking sculpture[25] and a Green Egg on Legs-Standing sculpture[26] from Global Views. On a workroom shelf,[27] there is an Ostrich Egg Standing sculpture from the same company.[28]
  • Jefferson's living room features a phenakistoscope,[29] an early animation device that used a spinning disk of sequential images to create an illusion of motion.
  • The wallpaper in Jefferson's hallway[30] and living room[29] is Floral Harlequin from Anderson Prints.[31]
  • The lamps in Jefferson's hallway are teacup-shaped.[32]
  • The framed prints in the hallway of Jefferson's mansion are John Tenniel's illustrations from Alice in Wonderland and Through the Looking Glass including:
  • Two tea set lamps are in the room where Jefferson holds Mary Margaret captive.[35]
    • During "Into the Deep", the same lamp, with a different coloring, is in the back room of Mr. Gold's pawnshop.[36]
    • The lamp is known as an Anthropologie One-Lump-Or-Two Lamp Base[37] (no longer available).
  • The tapestry inside the room[35] is Birch Trees wallpaper from Anderson Prints.[38]
  • Jefferson's workshop[27] has Arabian Trellis wallpaper from Anderson Prints.[39]
  • In the workshop,[27] there is a Dear Ingo Pendant lamp from Moooi Lightings.[40]
  • The speakers in the room[27] are Minipod Mk2 Red speakers from Scandyna.[41]
  • From the hat's portal of doors, the green curtain door leads to Oz.[42] It is distinguished by the word "OZ" painted in golden letters on each side of the door.[43]
  • When Emma is trying to make a hat for Jefferson, he is resting his chin on a brim block,[44] the same brim block that was used by Kelly Dunlap, who created Jefferson's hat.[6]
  • One of the main headlines on the cover of the newspaper Mary Margaret is reading in the morning, says "the science of memory".[11] The headline "remembering" can be glimpsed inside the newspaper. This is a subtle reference to the haze the Storybrooke residents live in, with their true identities completely wiped.

Costume Notes

  • Jefferson's hat was made by a Canadian-based fine headwear maker Kelly Dunlap, who is also known as The Saucy Milliner. She created several duplicates with each scene that required the hat. One for when the hat is opened into a portal to Wonderland, another that Emma made in Jefferson's house in Storybrooke, third which Jefferson was making while trapped in Wonderland and a fourth for Sebastian Stan's stunt double in the scene Jefferson is shoved out the window by Mary Margaret. Lucy made additional hats in various states of production as well as a hat that served as one Jefferson was working on in Storybrooke.[6]

Filming Locations

  • The exterior scenes at Jefferson's mansion were filmed at 3802[45] Angus Drive,[45][46] in the Shaughnessy neighbourhood of Vancouver.[46] This house also doubled as Barlowe's Bed & Breakfast for the television show Eureka.[45] It is also the same house that was used as Johnny Smith's house in the 1983 horror film The Dead Zone, which also takes place in Maine.

International Titles



  1. 1.0 1.1 1.2
  3. 3.0 3.1
  5. Season Two DVD Audio Commentary for "Queen of Hearts"
  6. 6.0 6.1 6.2
  7. File:117DingDong.png
  8. File:122Storybrooke.png
  9. File:117House316.png
  10. 10.0 10.1 File:117CuteLittleReference.png
  11. 11.0 11.1 File:117Reading.png
  12. File:117SnowWhiteStorybook.png
  13. File:117JeffersonGraceStorybook.png
  14. File:311ItsImpressive.png
  15. File:117Carriage.png
  16. File:114GroupHug.png
  17. File:117IKnow.png
  18. File:W101AbandonedToys.png
  19. File:117GracesTeaParty.png
  21. File:117Rabbit.png
  22. 22.0 22.1 22.2 File:117Awake.png
  27. 27.0 27.1 27.2 27.3 File:117InThisHouse.png
  29. 29.0 29.1 File:117Piano.png
  30. 30.0 30.1 File:117TieHerBackUp.png
  32. File:117Corridor.png
  33. File:117Doorway.png
  34. File:117ClosesDoor.png
  35. 35.0 35.1 File:117HowDidYouGetOut.png
  36. File:208ICanDoThis.png
  43. File:117Here.png
  44. File:117CantMakeItWork.png
  45. 45.0 45.1 45.2
  46. 46.0 46.1

Start a Discussion Discussions about Hat Trick

  • Determining A Major Part Of The Timeline

    7 messages
    • I would love to see a unified timeline of everything and this would have been perfect until they showed us Souls of the Departed.
    • Eddiefunny wrote:I would love to see a unified timeline of everything and this would have been perfect until they showed us Souls of ...
  • Henry Sr.'s "cameo" appearance To Catch a Thief

    4 messages
    • Actually, I still hope we will see Wonderland at some point this season. They cannot bring Will to the main cast and not ever show his life...
    • I just noticed this! As soon as Alice says "K-H would be for the King of Hearts", they show a box labeled "K-H". And obviously, Will was the Kn...

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